Daggerzine’s Internet Marketing Strategy

internet marketing strategy

Who We Used And What We Do:

Google is constantly changing and updating its algorithm to keep up with the changes of the internet. This means that small websites must constantly adapt and adjust their strategy in order to keep up with the changing trends. As the owner of a small music company, and leading contributor for this site we searched out a way to increase our internet exposure. The reality of the situation is the internet has gotten bigger and it’s much harder to get yourself found. In the old days, you could get your site on the first page of Google with just a simple blog post about a popular subject. Nowadays basically every subject under the sun has been discussed at great lengths. It’s very difficult to find an area of modern life and history that hasn’t been discussed in great detail. If there is such a subject. then that probably means nobody really cares about it. Knowing this harsh reality of the world wide web I decided to seek out a company to help us with our online marketing efforts.

Finding the right search engine marketing company online can be a real challenge. There’s literally millions of companies out there claiming they can help improve your online presence, but how do you know who to trust? I spent literarily weeks researching different companies in my local area in Portland Oregon. After much research, I made a shortlist of approximately 5 different companies that appeared to know what they were doing. One of the best ways to pick a company to help improve your Google rankings is to look who has the top rankings themselves. This technique will not always lead to great results but I feel this is an important first step in the process. The next thing I did was I began to read a little bit about each company. For me, it’s important to put a name and a face to the person I’m doing business with. This type of service could potentially harm your company so it’s important to do your homework.

The up and coming band niche are always been something I was interested in. As a young kid, I use to play punk music with a few of my friends in my parent’s garage after school. During those years, bands like Green Day and Smashing Pumpkins were all the rage. I still remember watching Billy Corgan from Smashing Pumpkins on MTV during the early 90’s and that become my inspiration. As I grew as a musician and a human I soon realized the chances of my making a living off a band was going to be difficult. I started investigating other areas of the music industry I could profit from. I knew I wanted to be involved in playing and the industry my entire life, I just didn’t know where my income would come from. That’s when I decided to start Daggerzine and help promote up and coming bands and artists. After a lot of hard work the site had plenty of content but lacked the massive traffic I would need to help get these artists out to the public. When I first stumbled upon the website of Oregon Web Solutions Portland SEM, I was confident they were the correct company for the job. In the music space exposure is critical, and the fact that they had a lot of #1 Google rankings made me confident they could help me leverage my position as an industry expert.

As the process evolved, they helped me add unique and creative content to my website that would engage my audience, and in the end, send a unique visitors to my site. The next step was to expand my social media presence so I’m reaching as many people as possible. It’s not enough to just be on Facebook anymore and instead, you must engage your audience on all fronts. That means setting up a Twitter, Instagram, Pinterest, Snapchat, Stumble Upon, and even live streaming on Periscope, At the end of the day, the most people you reach the more chances you site has to grow. After working with a Portland SEO consultant, a large portion of my traffic comes from searches, but I have been able to increase the amount of traffic that comes from social networks ten fold. As you can tell, over the last few years our site has exploded in popularity. We are now able to help new artists reach a potential audience they would have never dreamed possible in the past. The biggest trick to online marketing is figuring out a way to leverage your position. You could compare the process to a new restaurant setting up shop on a piece of property in a busy portion of town. If your customers or audience can not find you then you have now chance to give them value and in turn make money. Our decision to hire a high-quality search engine optimization company to grow our website was the best marketing decision we have made.

Find out more at:

Oregon Web Solutions | Portland SEO
1717 NE 42nd Ave #3800
Portland, OR 97213
(503) 563-3028

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